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Spring/Summer '15 Seoul Fashion Week

Dec 11 2014

Annyeonghase-oh my god I love that top!



SocietyA was invited to attend SS15 Seoul Fashion Week this past October, and it was helluva trip.


Dongdaemun Design Plaza jam-packed with visitors from all over the world during SS15 Seoul Fashion Week.


We've worked with Korean brands like SPUR for some time now and we've learnt that they're serious about fashion and making sure that quality is not compromised. I had the opportunity to sit and meet with some known and up-coming Korean brands and designers over the 4 days that I was in Seoul, and those meetings are just the start of some new and exciting partnerships. 


Soulpot Studios put up a great showcase.


We're loving new brands like Grace Raiment, Xoori and Ti:baeg (pronounced tea-bag!), and current cult labels like 87MM and Soulpot Studios showcased their signature looks for 2015.


Trends for the coming year:

  • All-white looks
  • Blue & White pairings - A subtle alternative for those who think black+white are too start a contrast. 
  • Obi-style belts - Tie it around your waist for a clinched look for tops, or let the belt ends drop freely.
  • White/Metallic flats, slides, sneakers - Comfy shoes are here to stay! Our feet thank you.
  • Dark denim in loose cuts - Keep your skinnies and opt for boyfriend and cropped, baggy cuts.



Can't wait to make the announcements for new Korean brands joining SocietyA!

I'm now craving some beef bulgogi and spicy kimchi soup. (Help).



Lily H. 

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