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Brand Profile: Ti:baeg

Apr 20 2015

Witty original and sophisticated classic, the soft contemporary brand Ti:baeg expresses tender emotions through multifarious colorful graphics. The way a tea bag infuses rich flavors into water, 'Ti:baeg' will release the colors within you. 'Ti:baeg' suggests a new style through the combination of delicate details and colors along with graphic elements. Designer Eunae Cho, who grew up under the influence of her stylish mother, had already a lot of interest in drawing and confectioning when she enrolled in Yonsei University's Fashion Design department to study clothing. Right after graduating, she started working for "Hansome Int”, "SJSJ", a domestically famous Korean brand.

As a rising designer, she entered Seoul Fashion Creative Studio where she received praise for her work and launched a pop up store in a local department store. After seeing the popularity of her brand grow, Eunae then started her second line brand IT TI by Ti:baeg. This year, Eunae had the opportunity to design the staff and organizing team’s uniform for renowned Parisian fashion trade show “Who’s Next” and received rave reviews. With the launch of the Ti:baeg’s 2015 Spring Summer collection, Ti:baeg has now started to export in Turkey, Kuwait, Hong Kong and Singapore. After graduating from Seoul Fashion Week's class of emerging designers in 'Generation Next', Ti:baeg will now enter Seoul Fashion Week's main collection of brands starting next season.

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