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SocietyA x Reebonz Showcase

Jul 21 2015

Held on Thursday, 9 July 2015 at Reebonz SPACE was SocietyA x Reebonz Showcase.
A preview to showcase the new arrivals from Reebonz paired with new trend-setting looks by SocietyA.

Founders of SocietyA, Lily Hamid and Pek Lay Peng

Founded by childhood friends Pek Lay Peng and Lily Hamid, SocietyA was established in 2014 and is in place to be a serious mover and shaker in the Asian fashion scene. It is a multi-label online and retail fashion brand that features carefully-curated apparels, shows, bags and accessories from leading, and up-and-coming Asian designers and labels. SocietyA epitomises that vision, “From Asian, for all”, by elevating the brands onto a global platform to make them more accessible to shoppers around Asia and the world. Till date, SocietyA has garnered over 20 emerging fashion labels and designers from around Asia under their constantly growing umbrella.
A total of six labels under SocietyA were being showcased – PH5 (Malaysia), AIJEK (Singapore), ti:baeg (Korea), LIE (Korea), XOORI (Korea) and HATW (Singapore). From ready-to-wear pieces for any day-to-night occasions to even perfect customised couture gown dresses for your special day. However, making its first debut with SocietyA ever since getting on board was PH5 (Malaysia) and LIE (Korea), which has garnered excitement and attention.

MediaCorp Artiste, Sonia Chew, looking beautiful and elegant in one of the SocietyA’s label, Carbonii (Singapore) did a great job hosting and drawing the crowds’ attention at the event.

Six finalists and two reigning queens from Miss Singapore Beauty Pageants modelled the looks, walked the runway and posed as live mannequins for the fashion showcase.

We were also honoured to have one of the designers at the event, designer and founder Kim Soo Rim from XOORI to give an in-depth story on herself and her brand.

Appearances included our local media friends, celebrities, bloggers and guests of SocietyA and Reebonz!

Lily Hamid, Tay Ke Wei & Pek Lay Peng

Tabitha Nauser & Lily Hamid

Shop their full range online via their official website, http://society-a.com/ or at their Shoes and Accessories Lounge conveniently located at OrchardGateway Level 3.

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