Singapore

The Gentle Label

A pared-down line, based in Singapore, of non-toxic everyday essentials. Its founder, Genevieve Tan, founded the brand in 2017, after she became a mother and grew more mindful of what she puts on her and her family’s skin.

The Gentle Label believes in simplifying ingredients and routines and have only included ingredients that are essential to the formula, with no unnecessary fillers.

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