MINJUKIM Archives

MINJUKIM

MINJUKIM is a contemporary woman’s wear designer brand. The strongest competitive edge of MINJUKIM would be fabrication fully developed based on designer, Minju Kim’s different techniques suitable for each season’s concept. New fabrication and shapes are presented every season which tells a story of Minju’s very personal drawing. Crowned the winner of Next In Fashion 2020, a Netflix fashion design competition, Minju Kim is the next rising designer to look out for.

MINJUKIM Spring Summer '22

The concept behind MINJUKIM Spring/Summer 2022 collection is “BARI”. “BARI” is the only god in the Korean mythology that travels between the underworld and earth. Inspired by the love and courage shown in the tales of “BARI”, MINJUKIM tries to convey a new ethnicity by emphasizing a new silhouette and Korean influence through her collection. The print of MINJUKIM’s fabrics features the shape of traditional patterns and knots through graphics, while the use of jacquard to develop checked pattern fabric is a nod to “HANBOK”. The fresh and minimalistic silhouettes are also developed by referencing the proportions of a “HANBOK”. She wants to highlight the characteristics of form and volume from the fun and beautiful Empire lines of a “HANBOK” for this uniquely Korean story.