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Korean Cult Brands: The “It” Bags of the Season

Picture this: you’re walking down the streets of Paris, or Seoul, or New York City, and you see a woman who completely embodies an “It” girl. What’s the one accessory that distinguishes her from the crowd? The ‘It’ bag. 

The “It” bag isn’t just about carrying your essentials; it’s about making a statement, manifesting luxury and culture with eye-catching style. In this post, we’re taking a closer look at the must-have “It” bags of the season from cult Korean brands OSOI and MARGESHERWOOD, your secret to making the ultimate style statement. 

Ready to upgrade your wardrobe with the finest Korean “It” bags? You’re in the perfect place – because they’re now stocked in-store and online at societyA.

OSOI: The Epitome of Unhurried Elegance

In a bustling world, where the rapid pace of everyday life can often feel overwhelming, OSOI bags have emerged as a breath of fresh air. Derived from the Japanese word for ‘relaxed’ and ‘not rushing’, OSOI champions the art of slow fashion. With an emphasis on bags and shoes, the brand melds timeless designs with modern sensibilities. Striking a perfect balance between not being overly conservative yet remaining sensitive to the times. It stands out for its originality and its commitment to providing value that transcends the test of time.

This season, OSOI invites you on a journey of self-expression at your own pace. Their Spring/Summer 2024 Collection unveils a range of meticulously crafted bags that epitomise understated luxury. Each piece serves as a testament to the brand’s ongoing commitment to slow fashion, merging functional elegance with contemporary design. So, whether you’re drawn to the sculptural shapes or the versatile functionality, OSOI’s creations are sure to captivate the hearts of those who value style and quality in equal measure.


MARGESHERWOOD: A Nod to the 90s

MARGESHERWOOD bags take shape at the intersection of nostalgia and novelty. Inspired by the 90’s mood and cultural sensibilities, the brand is synonymous with providing new experiences while maintaining a witty freshness in everyday life. MARGESHERWOOD’s designs share various cultural and artistic sensibilities. As such, each piece is a conversation starter.

MARGESHERWOOD’s Spring/Summer 2024 Collection draws inspiration from the past while firmly planting itself in the present. Designed to offer new experiences, the collection incorporates elements of the 90s with a modern twist. From slouchy hobo bags to mini totes with bold piped edges, each bag is a unique blend of form, function, and fashion. So, not only do these pieces pay homage to the iconic styles of the 90s, but also cater to the contemporary woman’s need for versatility and style.


What Makes An “It” Bag?

You may ask, what elevates a bag to “It” bag status? It’s a combination of distinctive design, impeccable craftsmanship, and that elusive ability to capture the zeitgeist. OSOI and MARGESHERWOOD bags are adorned by those who not only follow trends but set them. More than just accessories or totes for the essentials, “It” bags make a statement of individuality. A nod to the wearer’s discerning taste in fashion.

With their latest collections, both OSOI and MARGESHERWOOD have solidified their positions as the must-have bags of the season. Now available at societyA, these Korean luxury bags are true investments in style and quality. Whether you’re looking for a bag that complements your everyday outfit or one that stands out as a statement piece, OSOI and MARGESHERWOOD offer the perfect blend of luxury, functionality, and style.


As we’ve explored the latest collections of OSOI and MARGESHERWOOD, it’s clear that these cult Korean brands embody the “It” girl lifestyle with a lineup of luxury bags that have reached peak “It” bag of the season status. Hence, choosing a bag from either collection would make the ultimate style statement. Declaring your own “It” girl status and elevating your wardrobe for years to come, because in the end, fashion is about expressing yourself. OSOI and MARGESHERWOOD are more than status symbols, they’re perfect companions in style. So it’s time to place the perfect bag by your side. 

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