LIE Archives

LIE

LIE is the breakaway line from Korean powerhouse designer label, Lie Sang Bong. LIE, helmed by Lie’s son, Lee Chung-Chung, represents the idea of ‘Everyday Luxury with a Twist’ by adding their own innovative design elements and details, to make a beautiful contemporary series of looks. Think New York’s minimal style meets Parisian avant-garde looks.

LIE Spring Summer '22

LIE’s Spring Summer 2022 collection begins with the hope and belief that we will be moving away from Covid 19 pandemic and will go back to our normal life our beautiful times; ‘belle époque,’ which means beautiful times in French.

The collection was also inspired by the Belle Époque era which was from the late 19th to the early 20th century, translating the modern beauty and elegance into designer Chung Chung’s ‘Perfectly Imperfect’ the signature statement of LIE. The beauty of not being perfect and perfection of the imperfection. Lee says ‘it’s okay to be different and confidence is what makes you beautiful’.