Launched in 2010, the label designs high-end ready-to-wear collections and made to measure in its Atelier and Bridal lines. In 2013, Alia launched ALIA B., a diffusion line that keeps an eye on affordable and trend-driven designs, offering a hint of the Alia Bastamam look for a larger market. Since its inception, ALIA B. has had well-received collections, two shoe collaborations with Yoke & Theam and two sold-out bag collaborations with Sometime. Alia Bastamam picked up the ‘Designer of the Year Award’ at Kuala Lumpur Fashion Week 2017, placing her amongst the country’s leading fashion designers.
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