Founded in Singapore, NIDA SHAY is an exclusive couture brand offering high end artisanal hand embroidery and craftsmanship on contemporary design aesthetics for the modern sophisticated woman. Winner of the Fashion Futures Award and mentored by Carolina Herrera, NIDA SHAY sets the bar with meticulously intricate, signature hand embroidery on rich, luxurious fabrics. The versatile and timeless investment pieces designed in distinct style can be customised to individual preferences and passed on to the next generation, preserving and celebrating tradition, craftsmanship and sustainability which is encapsulated at the heart of the brand.
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