Based in Singapore, Creative director, Daniel Ngoo works closely with fashion designer, Valerie Chan to produce innovative and extraordinarily inspired collections. Looking to fill the elusive gap between high street and high end, Whole9Yards launched its debut collection in 2014. The characteristics of Whole9Yards’s collections are intrinsically feminine, grounded by touches of urban and grunge. The brand inspires to bring contemporary femininity to the streets, expressing a bold and daring vision of fashion through dressing women of today.
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