YCH

YCH represents punk and feminism with a classic base. A womenswear brand based in Seoul by designer Choon Ho Yoon, the brand seeks trendiness with a touch of punk, femininity and street mood. A cult favourite since its inception in 2016, the brand breathes an air of playful separates with freely mixed colors and bold prints. As seen on Kim Yuna, Park Shinhye, Lady Gaga and Rihanna.