KIMHEKIM’s sixth chapter in the OBSESSION series, ‘Neo-Seoul,’ brilliantly showcases the city’s contemporary energy intertwined with traditional elements. Seoul, a city that never sleeps, provides the inspiration behind this Spring/Summer 2023 Collection. With a fusion of activewear and couture, the collection reflects the city’s futuristic vibes, making it the ideal choice for today’s luxury enthusiasts and the fashion forward.
KIMHEKIM’s modern and refined simplicity and couture-level detailing are paired with activewear items such as UV-protective and highly absorbent tops and leggings, convertible shield sunglasses, and reflective running gear, including gym bags, hats, and trainers. This combination pays tribute to the active lifestyle of Seoul’s citizens, who are constantly on the move.
This season’s collection highlights KIMHEKIM’s appreciation for Hanbok, the traditional Korean attire. Hanbok’s elegance is reinterpreted in a contemporary manner with micro-short nylon skirts, exaggerated bow tops crafted from Mikado silk, and belt-attached details that introduce a fresh aspect of couture. The collection seamlessly blends the old with the new, celebrating Seoul’s rich culture alongside its modernity.
Each piece in this collection is a true masterpiece. Utilising the finest fabrics and displaying meticulous attention to detail, the collection features striking pieces such as a mini dress with dramatic pleated detailing at the hem, a white blouse adorned with an embroidered logo, and classic wide-fit jeans enhanced with hand-stamped details.
The collection’s digital runway at Paris Fashion Week paid tribute to five of the most inspirational women in Korean history. The Spring/Summer 2023 collection pays homage to their legacy, representing their elegance, strength, romance, beauty, and delicacy, all while empowering each woman who wears these garments to feel as equally confident and formidable in their own skin.
Shop KIMHEKIM’s Spring/Summer 2023 Collection here.