In a captivating fusion of the past and the present, Magali Pascal’s Pre-Fall 2023 Collection, “Mémoire”, opens a window into the iconic Parisian style that the brand has come to embody over two decades. This new collection stands as a tribute to the brand’s journey, its inspiration drawn from nostalgic European summer road trips, reinvigorating best-selling shapes and fabrics with bold, modern hues and striking prints.
Born and raised in Paris, Magali Pascal imbues each collection with the sophistication of her French heritage. A graduate from Ensad (Ecole Nationale Supérieure des Arts Décoratifs), Magali launched her brand in Bali in 2005, embodying the vibrant Balinese culture along with her classic Parisian upbringing. Today, Magali continues to design pieces that play with movement and rigour, structure and fluidity.
“Mémoire”, the Pre-Fall 2023 Collection, is an echo of the past, yet it holds an undeniable relevance to the present. It masterfully reinterprets past best-selling shapes and fabrics, weaving them into a tapestry of vibrant colours and statement prints. It stands as a testament to Magali’s talent for harmonising contrasting elements – structure with fluidity, modernity with nostalgia.
Since its inception, the brand has been firmly rooted in the principle of celebrating authentic craftsmanship. This ethos is beautifully encapsulated in the Pre-Fall 2023 Collection. Every piece is a canvas that exhibits the brand’s commitment to artisanal techniques, with collections featuring signature cut-out embroidery and ethereal silhouettes that evoke memories of long summer days.
Magali Pascal’s Pre-Fall 2023 Collection also further illustrates the brand’s ongoing commitment to responsible business practices and ethical manufacturing. From collaborating with Balinese artisans to using natural, high-quality fabrics, the brand continues to minimise its impact on the planet while empowering people who interact with it.
As we present this exclusive first look at “Mémoire”, we invite you to join us in celebrating Magali Pascal’s journey – a journey marked by a love for elevated tropical living, modern femininity, and an unwavering commitment to sustainability. This Pre-Fall 2023, let’s embrace the fusion of past and present that continues to define Magali Pascal’s timeless elegance.
