Once upon a time in societyA, there lived a woman who made it look easy for the multitude of identities she embodies. As working professionals, mothers, sisters and daughters, the modern woman steps naturally into the role of the main character this Fall/Winter 2024 season.
Meet The Protagonist
Multifaceted in her skills and charms, she possesses a magnetic allure that inspires others around her. Confidence comes as a form of superpower that enables her to break through barriers. Fluid in her essence, she harnesses the dichotomy of vulnerability and toughness through the way she connects and seeks resolution.
No Protagonist would be complete without her armour. For Fall/Winter 2024, societyA introduces a curation of ready-to-wear and accessories from cult-favourite and newly-introduced designers. Labels like Yuhan Wang, Anine Bing and Philosophy imbue seduction and unwavering confidence through subversive takes on contemporary silhouettes. The societyAWoman moves with certainty. Key elements of this season include high-octane sparkles, dramatic collars and playful splices that are befitting for a heroine with multiple alter egos.
Explore Fall/Winter 2024:
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